This job has expired and you can't apply for it anymore. Start a new search.
Company Name:
DePaul University
Approximate Salary:

Chicago, Illinois
United States
Position type:
Experience level:
Education level:

Associate Director Web Content Strategy

DePaul University

DePaul University is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, national origin, age, marital status, physical or mental disability, protected veteran status, genetic information or any other legally protected status, in accordance with applicable federal, state and local EEO laws.

Job Title Associate Director Web Content Strategy
Job ID 2878
Location Loop Campus
Full/Part Time Full-Time
Regular/Temporary Regular

Multicultural Statement

At DePaul University, we are looking for candidates who want to join us in our mission to provide access to education for all. Successful candidates welcome ideas and perspectives from colleagues and students representing a wide variety of cultures, backgrounds, religious beliefs, and experiences. We seek collaborative, open-minded and hard working professionals to work in a real world urban learning environment. Are you exceptional, yet modest and open to challenges? We seek achievers and leaders that want to bring their passion and skills to our well-respected community of approachable colleagues. Build your career with us.

General Summary

Reporting to the Director of Web Communications, the Associate Director - Web Content Strategy will be responsible for overseeing all website content requirements and defining and creating all content strategy deliverables (content audits, gap analyses, information architecture, taxonomy, metadata frameworks, content style guides, content migration plans, etc.). Collaborating closely with the Associate Director - UX and the UX/UI Interactive Designer, the Associate Director – Web Content Strategy will be critical to defining the content quality, processes and workflows for the websites the team creates.

The Associate Director - Web Content Strategy will also work closely with, guide and influence DePaul University subject matter experts and internal stakeholders to develop their web content, ensuring the necessary content is generated using best practices. He/she will identify and champion content that is meaningful to external audiences, especially prospective DePaul students and their families, and will develop the end-to-end processes and procedures for content creation, approval, and retrieval by multiple cross-functional stakeholders. The Associate Director - Web Content Strategy will lead a team of Web Content Producers and Managers in the execution, consistency, and brand compliance of web content and play a key role in shaping the web brand strategy and web experience of all users, both internal and external to the university.

Responsibilities & Duties

  • Create a content strategy for creating and repurposing key DePaul messages that will be deployed across the university and to external stakeholders such as prospective DePaul students and their families. Inventory existing content, identify gaps, and manage the process of getting this content into production, ensuring that there is rich interactive Web content. Help the Director of Web Communications and other internal stakeholders inform, shape, develop, and implement a strategy for extending prospective student-related content to mobile web devices. Prepare and deliver project updates, presentations, and content workshops to university leadership teams.
  • Work collaboratively with the University Marketing Communications - Web Communications leadership team and other key University leadership and stakeholders at the strategic, operational, and tactical levels to drive and execute integrated messaging. Manage the creative and visual direction and influence University-wide web brand strategy, design and policies, ensuring that the creative direction, user interface and usability reflect Web industry best practices as well as the DePaul brand. Collaborate with the Associate Director - UX and UX/UI Interactive Designer on creative direction, user interface design and prototypes, system usability guidelines and graphic design guidelines. Consult with the Web Communication Senior Web Developer/s on the technical aspects of executing the creative direction.
  • Direct the work of content creators and content editors. Supervise and manage the workload, production of new content, and execution of creative of up to 5 Web Content Producers and Managers; manage their performance and career development. Provide editorial management, editorial workflow, and production oversight of written content, video features, still photography and social media content. Establish a style guide and editorial procedure for all written elements of the site. Ensure that the execution of web design parameters, style guides, visual standards, and brand compliance are uniformly and consistently applied. Keep up-to-date on the latest editorial and user experience techniques and technology, and share best practice content execution examples with team and other key university stakeholders and local content owners.
  • Manage and update content in SharePoint, the enterprise-wide content management system, enforcing content creation, maintenance, and archiving policies. Manage the editorial calendar to proactively keep content useful and up-to-date. Creatively look for opportunities to improve content and user experience. Use analytics and usability testing to help improve the experience and the content of
  • Consult, mentor, and influence the leadership of colleges and administrative units to develop their local creative content to align with DePaul core website ideas and direction in regard to web strategy elements such as navigation, user experience, usability, consistency, etc. Build strong relationships that lead to increased collaboration and a common look and feel across the enterprise, and provide support to college and administrative leadership in their oversight of content maintenance locally.
  • Perform other duties as assigned.

Education & Experience

  • Bachelor's degree (B.A. or B.S.).
  • 5-7 years overall experience.
  • 5 years of experience with project management, process, communications, operations, and or/web technology and content management tools.
  • 5 years experience in creating/writing content for Web or other digital media.
  • 3 years of team leadership/management of writers and designers and/or the design process.
  • 2 years work experience in developing interactive content.
  • OR equivalent combination of education and experience.

Preferred Requirements

  • Master's degree.
  • 5-7 experience in an interactive design agency, marketing agency, and/or PR agency.

Managerial Responsibilities

  • Manage up to 5 Web Content Editors.

Other Skills & Abilities Reqd

Competencies Expected (Proficiency Levels Indicated for Each)

  • Brand Stewardship & Application (Basic)
  • Consultation & Influence (Intermediate)
  • Aesthetic Sensibility & Graphic Design (Intermediate)
  • Audience Awareness (Intermediate)
  • Leveraging Technology (Intermediate)
  • Motivating and Leading People (Intermediate)
  • Production & Processes (Intermediate)
  • Information Organization (Mastery)
  • Website Management (Mastery)
  • Writing Aptitude (Mastery)

  • Mission Focus & Institutional Knowledge (Basic)
  • Collaboration & Teamwork (Intermediate)
  • Cultural Awareness & Sensitivity to Diversity (Intermediate)
  • Effective Communication (Intermediate)
  • Judgment & Decision-Making (Intermediate)
  • Project Management & Organization (Intermediate)
  • Relationship & Network Building (Intermediate)

  • Education Industry Acumen (Basic)
  • Change Acumen (Intermediate)
  • Conflict Management (Intermediate)
  • Continuous Improvement (Intermediate)
  • Learning Agility (Intermediate)
  • Self-Awareness (Intermediate)
  • Systems Thinking (Intermediate)

  • Capacity Building & Talent Development (Basic)
  • Thought Leadership (Basic)
  • Creativity & Innovative Thinking (Intermediate)
  • Visionary & Strategic Orientation (Intermediate)

Other Attachments

You may upload other attachments (Transcripts, Portfolios, Writing samples) in the “My Activities” tab of your profile.

Additional Information

Salary & Benefits:

DePaul offers comprehensive and competitive pay and benefits to attract and retain talent to further the University's mission. Please click on the following link to review the full Benefits Summary.

For the Part Time Benefits Summary, click this link

Required Background Screening:

All final candidates extended an offer of employment will undergo background screening.

Mandated Reporting of Child Abuse & Neglect:

Upon accepting an offer of employment with the university, you will also be required to sign an Acknowledgement of Mandated Reporter Status at the time of hire. A mandated reporter is required to make a report to the Illinois DCFS Hotline whenever there is reasonable cause to believe that a child known to them in their professional or official capacity may be abused or neglected.

For more information about the Illinois Abused and Neglected Child Reporting Act, please visit: