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Company Name:
Office of University Communications, Brown University
Approximate Salary:
Not Specified
Location:
Providence, Rhode Island
Country:
United States
Industry:
Marketing
Position type:
Full Time
Experience level:
3-5 Years
Education level:
Bachelor Degree

Director of Marketing Strategy

The Marketing Communications operation at Brown University is dedicated to providing value and expertise to campus units by delivering tailored solutions that align with unit's goals and the institution's mission. Reporting to the Associate Vice President for Marketing and Communications within the Office of University Communications, the Director of Marketing Strategy serves as the lead strategist for high-impact, multi-channel marketing campaigns for academic and administrative units, taking a digital-first approach that ensures shareable content is optimized for search and driven by key performance indicators.

The Director of Marketing Strategy oversees a team that provides the following for high-impact marketing projects: strategic marketing planning, video production, photography, digital marketing, social media and editorial management. The Director works closely with the AVP to support the marketing needs of a range of campus partners within an integrated team of more than 40 marketing and communications professionals. The team led by the Director of Marketing Strategy sits at the intersection of teams within the Marketing Communications operation that deliver cohesive marketing strategies; content strategy and editorial development; visual identity and multi-platform visual design; web and digital communications strategy and front-end development; client relations; print production; and mail services.

The Director position is responsible for leading his/her team of content creators in support of Brown's outreach for areas including faculty and student recruitment, alumni and parent engagement, fundraising, and campus community engagement. The Director maintains strong relationships across campus and stays current on marketing best practices, analytics and trends. The Director of Marketing Strategy is charged with leading his/her team in collaboration with other teams throughout Marketing Communications to deliver creative marketing strategies and marketing vehicles for showcasing Brown's mission, priorities and community across the full range of media to a wide array of audiences.

As a direct supervisor and mentor to a team of staff members, the Director conducts performance evaluations, sets individual and team goals, and supports the professional development of staff.

Qualifications:

Education

- Required: Bachelor's degree

- Preferred: Advanced degree

Experience

- Minimum 7 years of experience in strategic marketing role in a fast-paced environment

- Excellent management skills, including the ability to inspire staff members

- Proven experience overseeing multi-channel content production, especially multimedia

- Professional experience planning and executing digital marketing campaigns with measurable results to advance the goals of an organization

- Demonstrated experience analyzing and reporting on multi-channel marketing metrics, including proficiency developing dashboards and/or other mechanisms for tracking performance indicators

- Experience working in a creative environment

- Proficiency in managing multiple projects with competing deadlines

- Experience with online collaboration tools for project management a plus

- Job Competencies

- Extensive knowledge of print and digital marketing principles

- Superb verbal and written communication skills

- Ability to manage multiple priorities in a fast-paced, high-volume environment

- Strong visual aesthetic

- Demonstrated analytical skills and business acumen

- Broad interest in and understanding of higher education issues

- Proficiency with the full Microsoft Office Suite

The Director of Marketing Strategy is the second senior-most leadership role for guiding strategic marketing in the Office of University Communications (behind the AVP for Marketing Communications) and plays an integral role in establishing and measuring the marketing goals of multiple campus partners at Brown. The Director of Marketing Strategy also plays a critical role in guiding the quality and effectiveness of creative marketing campaigns and collateral within the Office of University Communications.

To View More Details and To Apply, please use this link to the position on Brown's Career Site:

https://brown.wd5.myworkdayjobs.com/en-US/staff-careers-brown/job/South-Street-Landing/Director-of-Marketing-Strategy_REQ145813

Applicants are required to use the Brown Career Site to apply for the position and to submit their resume, cover letter and any related documents. Please check the status of your application through the account you create when you apply.

All offers of employment are contingent upon consent to criminal background screening check and education verification with results satisfactory to Brown.

Brown University is committed to fostering a diverse and inclusive academic global community; as an EEO/AA employer, Brown considers applicants for employment without regard to, and does not discriminate on the basis of, gender, race, protected veteran status, disability, or any other legally protected status.

About Brown (Please visit our website and get to know us better at: www.brown.edu)

Brown is an Ivy League University located in Providence, Rhode Island, comprised of undergraduate and graduate programs, plus the Alpert Medical School, School of Public Health, School of Engineering, and the School of Professional Studies. With its talented and motivated student body and accomplished faculty, Brown is a leading research university that maintains a particular commitment to exceptional graduate and undergraduate instruction. Brown is frequently recognized for its global reach, many cultural events, numerous campus groups and activities, active community service programs, highly competitive athletics, and beautiful facilities located in a richly historic urban setting.

Brown offers competitive benefits such as a generous retirement plan and education programs; details are available at: http://www.brown.edu/about/administration/human-resources/