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Company Name:
Becker Professional Education
Approximate Salary:

Location:
Chicagoland, Illinois
Country:
United States
Industry:
Marketing
Position type:
Full Time
Experience level:
Education level:

Marketing Specialist

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. The ideal individual should be a competent professional able to grasp consumer behavior trends and generate creative ideas. This individual should also be well-versed in specialized marketing concepts, principles and tactics. The goal, and primary purpose of this position is to support the Brand team in delivering effective marketing programs that will help Becker's reputation and growth.

  • Brainstorm and develop ideas for creative marketing campaigns.
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.).
  • Liaise with external vendors and agencies to execute promotional events and campaigns on day-to-day basis.
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
  • Plan and execute initiatives to reach the target audience through appropriate integrated marketing channels (social media, e-mail, paid search, display, website, etc.).
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
  • Assists with budget planning and reconciliation of invoices and accruals.
  • Undertake individual tasks of a marketing plan as assigned.
  • Design social media posts to sustain readers' curiosity, create buzz around campaigns, events, and new products, and respond to public postings and inquiries on each channel.
  • Develop an optimal social media posting schedule, considering web traffic and customer engagement metrics.
  • Competitive analysis and presentation creation and distribution of analysis.
  • Manage field sales team ad hoc requests.
  • Completes other duties as assigned.

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