Email Marketing Specialist
30-Aug-2024
Email Marketing Specialist
Harvard Business School
66641BR
Job Summary
At Harvard Business School (HBS), we educate leaders who make a difference in the world. HBS is a global brand with a wide range of internal and external audiences. The Marketing & Communications team (M&C) leads marketing strategy for the School, and supports dozens of marketing or communications staff in other departments.
We are seeking a detail-oriented professional who is passionate about email communication, email data management, and marketing automation platforms. Supporting the Director of Digital Marketing, this role will provide internal clients with expertise on how to build and manage successful email marketing campaigns. This includes email for various academic programs, research newsletters, internal communications, and event invitations. The person in this role will manage multiple email marketing platforms, any related technology integrations, and offer one-on-one technical support for email marketing tools during business hours.
This position will require a deep understanding of marketing technologies and email best practices. The ideal candidate will love working with people and solving problems.
Position Description
- Act as go-to expert for Salesforce Marketing Cloud and other email platforms.
- Manage email platform account settings and user account permissions.
- Develop email templates that meet client needs and brand standards.
- Train new users to edit email templates, upload contact lists, and schedule emails.
- Help internal clients adapt their email content to fit templates.
- Respond to client questions and be helpful troubleshooting technical issues.
- Manage email automations and workflows.
- Provide ad-hoc email performance reporting.
- Create webforms for newsletter signup pages and subscription management.
- Guide Information Technology (IT) in implementation of various technology integrations.
- Responsible for other duties as assigned.
Basic Qualifications
- High School Diploma, GED, or equivalent is required.
- 5+ years related experience including 3+ years of hands-on work with email marketing platforms (Salesforce Marketing Cloud, Pardot, Klaviyo, Acoustic, HubSpot, ActiveCampaign, or similar).
- Education beyond high school may count toward experience.
- Microsoft Office (Word, Excel, PowerPoint, and Outlook) experience is a must.
- Demonstrated successes in improving email marketing performance.
Additional Qualifications and Skills
- Bachelor’s degree preferred.
- Knowledge of email HTML strongly preferred.
- Knowledge of Salesforce CRM strongly preferred.
- Ability to manage multiple projects and balance priorities.
- Ability to provide superior client service, while projecting positivity and confidence.
- Strong communication and interpersonal skills.
- Exceptional attention to detail.
- Experience working in a large marketing team or marketing agency is preferred.
Additional Information
This role is 40 hours per week and is overtime eligible.
This is a hybrid position which we consider to be a combination of remote and onsite work at our Boston, MA based campus. HBS expects all staff to be onsite 3 days per week and departments provide onsite coverage Monday – Friday. Specific hours and days onsite will be determined by business needs and are subject to change with appropriate advanced notice.
We may conduct candidate interviews virtually (phone and/or via Zoom) and/or in-person for this role.
A cover letter is required to be considered for this opportunity.
Harvard Business School will not offer visa sponsorship for this opportunity.
Culture of Inclusion: The work and well-being of HBS is profoundly strengthened by the diversity of our network and our differences in background, culture, national origin, religion, sexual orientation, and life experiences. Explore more about HBS work culture here https://www.hbs.edu/employment.
About Us
Founded in 1908 as part of Harvard University, Harvard Business School is located on a 40-acre campus in Boston. Its faculty of more than 250 offers full-time programs leading to the MBA and PhD degrees, as well as more than 175 Executive Education programs, and Harvard Business School Online, the School’s digital learning platform. For more than a century, faculty have drawn on their research, their experience in working with organizations worldwide, and their passion for teaching, to educate leaders who make a difference in the world. The School and its curriculum attract the boldest thinkers and the most collaborative learners who will go on to shape the practice of business and entrepreneurship around the globe.
Benefits
We invite you to visit Harvard's Total Rewards website (https://hr.harvard.edu/totalrewards) to learn more about our outstanding benefits package, which may include:
- Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
- Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
- Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
- Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
- Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
- Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
- Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
- Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
- Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.
Job Function
Communications, General Administration
Department Office Location
USA - MA - Boston
Job Code
403040 Coordinator II
Work Format
Hybrid (partially on-site, partially remote)
Sub-Unit
------------
Salary Grade
055
Department
Marketing and Communications
Annual Salary Range
$74,000 – $78,000 commensurate with experience
Union
55 - Hvd Union Cler & Tech Workers
Time Status
Full-time
Pre-Employment Screening
Identity
Commitment to Equity, Diversity, Inclusion, and Belonging
Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.
EEO Statement
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.
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