Marketing CRM CoordinatorCampus Title: Marketing CRM CoordinatorState Job Title: Staff AssistantDepartment: AdmissionJob Code: HA5600FLSA Status: ExemptFunding: 7115-0100Bargaining Unit: APAJob Type: Full-Time, PermanentTimeframe: 52 WeeksShift: Monday-Friday, 9:00am to 5:00pmRegular Days Off: Saturday and Sunday (Occasional evening, holiday, and weekends required)Supervision Received: The Marketing CRM Coordinator reports to the Associate Director.Salary: $59,000 to $62,000 Annually (salary commensurate with education and experience)General Statement of Duties:The Marketing CRM Coordinator will be responsible for all enrollment and marketing communications from the Slate CRM system. Particular attention will be given to building campaigns and communication flows for the system. The coordinator will also be responsible for building queries, reports, and manage other responsibilities within the system.Duties and Responsibilities:Duties include but not limited to:Essential:• Develop and maintain Slate communication campaigns; campaigns will be designed for both email and text.• Build new marketing templates for all email campaigns within Slate.• Assist with content for enrollment communication campaigns with a focus on compelling and effective recruitment messaging.• Manage forms, data imports, workflows, and related tasks within the Slate CRM system.• Responsible for admission reports and statistics for undergraduate populations.• Build and maintain templates for admission events.• Work with the Associate Director to identify process improvements and increase efficiency within the CRM.• Resolve duplicate records and assist with managing data being sent between Slate and Ellucian Banner.• Provide accurate information pertaining to the enrollment process including University programs and services, enrollment procedures, admissions criteria, and specific curriculum requirements to prospective students, school counselors and other related individuals or groups.• Enter prospect data as needed.• Participate in on-campus admission events.• Assist the Division of Graduate & Continuing Education with support as needed.• Responsible for answering phone calls as needed.• Perform other duties as assigned.Non-Essential:• Participate in educational and professional development activities.Job Requirements:Qualifications:• Bachelor's Degree with 3-5 years' experience working in Enrollment or Marketing.• Valid driver's license and reliable means of transportation.• Proficiency in computer applications.• Knowledge of Constituent Relationship Management (CRM) programs.• Strong written and verbal communication as well as public presentation skills.• Ability to think critically.• Excellent reading and comprehension skills.• Strong interpersonal skills and the ability to work both independently and collaboratively with a team.• Must have strong organizational skills and the ability to multi-task and prioritize.• Occasional evening, holiday, or weekend work to support recruiting activities.• Highly motivated, enthusiastic, energetic, creative, and dependable.Preferred Qualifications:• Previous experience as a CRM coordinator.• Admission experience and knowledge of Westfield State University.• Skill in Adobe suite of products.• Proficiency in Banner computer application.• Knowledge of Slate Constituent Relationship Management (CRM) program.Additional Information:Salary:Salaries for current Westfield State University employees and individuals currently working for the state of Massachusetts must be calculated individually in accordance with collective bargaining agreements as well as state policies. State job specifications may be found on the https://www.mass.edu/forfacstaff/classificationspecs/home.asp.Employee Benefits:Benefits are an important component of an employee's total compensation package.• Health Insurance: Westfield State offers a variety of HMO, POS, and PPO-type health insurance plans for eligible employees. Coverage is effective on the 1st of the month following the date of hire. Exceptions to employees hired on the 1st of the month, coverage is effective immediately.• Retirement: the MA State Employee Retirement System provides eligible employees with a retirement pension following a 10-year vesting period. In lieu of the retirement pension, eligible employees may select the Optional Retirement Plan with a maximum 5% employer matching contribution.• Tuition Waivers & Discounts: eligible employees, including spouses and dependent children, receive reduced tuition at MA state colleges, community colleges, and universities.• Paid Time Off: employees receive 12 paid holidays and generous vacation, personal, and sick leave benefits.• Additional information regarding employee benefits is available on the University's https://westfield.ma.edu/offices/hr-titleix-eo/benefits-wellness.Disabi… AccommodationsWestfield State University is committed to the full inclusion of individuals with disabilities and will ensure the availability of reasonable accommodations. If a reasonable accommodation is needed to participate in the job application or interview process, please contact Human Resources at (413) 572-8809 or visit us in the Horace Mann Building, 1st floor.Background CheckEmployment is contingent upon the successful completion and review of a background check. A criminal record will not automatically disqualify an applicant from consideration.To apply, visit https://apptrkr.com/5601540Copyright ©2024 Jobelephant.com Inc. All rights reserved.https://www.jobelephant.com/jeid-fd641d7da8a94c40902bc55fe860d60c
